2017 is fast approaching and it is important for any webmaster or Internet marketer to stay ahead of the game. In 2017, SEO is likely to be human-centric. This means that if you want to get the most out of your SEO efforts i.e. content, sales, marketing, and research, you need to focus on the human being rather than the search engines. Luckily, seo Manchester experts are here to help.
Here are 5 more things you should know about SEO in 2017 for success.
1. High Quality Content VS SEO Tricks
The search engines are becoming increasingly better at catching those that try to game the system. In 2017, it will be only the blogs and websites with quality content that will come out on top. In 2017, webmasters and Internet marketer will have to focus on developing content that visitors will be inclined to consume as opposed to using tricks to make them visit your website.
2. Quality Backlinks
Backlinks are already important for SEO but their importance will be even more pronounced in 2017. In 2017, your blog or website will need to have quality backlinks and not backlinks generated by backlink farms. In 2017, you will work to have the best quality backlinks o supplement your SEO efforts.
3. Keyword Optimization
In 2017, keywords are likely to regain their prominence in the determination of rankings. You will need to come up with quality, relevant keywords in 2017 if you would like to enjoy a boost in your SEO efforts. The focus should ideally be high quality, low competition keywords.
4. Keyword Stuffing is A No-No
Inserting relevant keywords in URLs, titles, and content might be a great way of attaining good ranking but using them excessively should be avoided. Google is rolling out smart technologies that will render such strategies ineffective in 2017. So, use your keywords wisely.
5. Meta Tags Are For Clicking As Opposed To Optimization
Meta tags are paragraphs visible below the website title. Previously, you had to mention keywords in your Meta tags but not any longer. However, you still need appealing Meta tags to convince users to visit your website. It will separate yours from other websites and makes users click on our website as opposed to your competitors’.
2017 is promising to be a great year for SEO. In 2017, the most important step you need to take is focus on your audience. Luckily, SEO Manchester experts are here to guide you through each step of the way.