Since today’s internet user is always on the go, the mobile communication devices have become a close companion and one that keeps them ready to interact. When it comes to marketing in regards to mobile SEO, the strategy should focus on establishing a personalized and interactive relationship with the online mobile user.
Statistics show there are well over 4 billion mobiles phones in use, which is five times the number of computer or laptops in use just to access the internet. So what are some of the best mobile based optimization tactics to employ in this competitive marketing arena?
1. Social Media Networks
More and more online marketers are appreciating the immense impact of social media marketing and are adopting it across many of the top social media networks such as Twitter, Instagram, Facebook, and other platforms such as blogs. That is on the marketing side of things, what about the physical side of things that touch on website design?
2. Responsive Website Designs
Google and other top search engines have taken a keen note on the creative of mobile responsive web pages and sites. In fact, some penalties will soon be inevitable for sites that do not adhere to the new standards. On the same matter, it will be prudent to develop a mobile-friendly version of websites that will have a mobile based online user redirected to the site’s mobile version when they open the website on their phone or mobile device. The other important thing is to have a site and pages that have a fast loading time across all mobile-based Internet access platforms. It is an issue that goes hand in hand with usability.
3. Leveraging Apps
Most phones rely on apps that this has not gone unnoticed by the webmasters and online marketing experts. Mobile marketing and various elements mobile based SEO have been significantly injected into the use of apps. Advertising is now a big part in the development and utilization of various mobile apps. However, the SEO strategies employed should not focus on app install interstitial banners since these tend to obscure the content. Google, in particular, is keen on penalizing websites that use such banners that make it hard for the user to view the relevant search result and not the banners.
4. AMP (Accelerated Mobile Pages)
While it may still be relatively new, this is still an optimization strategy that Google has been keen on promoting. In fact, Google has given a notable display in search results for AMP versions of sites that support these pages. It is a mobile SEO tactic that will push websites to have pages that are lighter thus loading faster across computer and mobile based devices.